Don’t Feed the Rat Race

Designer: Edmund Boey
Project type: Satirical product
Grouphug show: Feed Me, 2015

New Yorkers don’t break for lunch. They break their backs and social plans – but they don’t break for lunch. We’ve become accustomed to a city that demands new content every hour and to careers that offer paid time “off.” We bring sad leftovers or buy pre-packaged meals with questionable quotation marks around “cheese-food” and “meat-imitation flavor.” Our lunches are as unbalanced, unwholesome, and unsuitable as our working lives in this hectic city.

A cheese pizza slice, symbolic of everything that’s corrupt and convenient in our daily lives, fits easily in the breast pocket of every over-worked New Yorker. The easiest things to carry are often the most destructive.

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